“How much does it cost to build a website?” is the first question almost every client asks. The honest answer: anywhere from a few tens of thousands to several million rubles. The range is huge because a “website” can be a single-screen landing page or a marketplace with seller accounts and payments. In this article we break down what actually shapes the price in 2026, how much different types of sites cost, and how to avoid overpaying.
What website cost depends on
The price isn’t “for a website” — it’s for a specific scope of work. Five key factors drive it.
1. Type and scale of the project
A single-screen landing page and an online store with a catalogue of thousands of products are worlds apart in effort. The more unique pages, user roles and business logic, the higher the price.
2. Design: template or custom
A ready-made template is cheaper, but you end up with a site that looks like hundreds of others. Custom design tailored to your brand and goals costs more, but it works for recognition and conversion. For most businesses the sweet spot is a mix — unique key pages and standard inner ones.
3. Functionality and integrations
Every integration means hours of work. Online payments, connection to a CRM, 1C, delivery services, calculators, user accounts, multilingual support — each is a separate line in the estimate.
4. Content and population
Someone has to prepare the texts, photos, videos and product cards. If the studio does it, that’s a separate cost item. If you provide ready content, you save money but take responsibility for its quality.
5. Who builds it: freelancer, studio or in-house
A freelancer is cheaper, but the risks around deadlines and support are higher. A studio costs more but gives you a team, a contract and guarantees. An in-house team only makes sense with a constant flow of tasks.
How much a website costs by type in 2026
Approximate market ranges (Moscow and Russia). The exact figure always depends on the specification, but the order of magnitude is as follows:
- Landing page / one-page site — from 60,000 to 200,000 ₽. One goal, one scroll screen, a lead form.
- Business-card site — from 80,000 to 250,000 ₽. 5–10 pages about the company and its services.
- Corporate website — from 250,000 to 900,000 ₽. Multi-page, with a blog, integrations, often multilingual.
- Online store — from 350,000 to 2,000,000 ₽. Catalogue, cart, payments, integrations with 1C and delivery.
- Aggregator / marketplace — from 1,500,000 ₽ and up. Multiple roles, seller accounts, settlements, moderation.
What makes up the estimate
Professional development happens in stages, and each takes its share of the budget. Understanding the structure helps you control costs.
- Analysis and prototype (10–15%) — research, structure, page wireframes.
- Design (20–30%) — mockups of every page, mobile adaptation.
- Markup and programming (35–45%) — the most labour-intensive stage.
- Population and testing (10–15%) — content, checks across devices.
- Launch and support (5–10%) — publication, training, warranty period.
Hidden costs people forget about
The development price isn’t the only budget item. Plan ahead for:
- Domain and hosting — from 3,000 ₽ per year.
- SSL certificate — often free (Let’s Encrypt), but sometimes a paid one is needed.
- Support and improvements — 5–15% of the project cost per year.
- Promotion — a site without traffic doesn’t pay off. Budget for SEO or paid search advertising.
How to save without losing quality
Start with an MVP
Don’t try to launch everything at once. Build a minimum viable version with the core functionality and add the rest as you grow, based on real data.
Prepare the content yourself
Ready texts, photos and a catalogue structure from your side noticeably reduce the estimate and speed up the project.
Write a clear specification
The more precise the task, the fewer reworks and the more accurate the price. We put together a detailed guide on how to write a website specification.
Choose a team by their portfolio, not by price
An offer that’s too cheap almost always ends in reworks. Look at the portfolio and reviews.
Frequently asked questions
Can I build a website for 15,000 rubles?
Technically yes — on a website builder. But for a business this is usually a dead end: limited functionality, weak SEO, no room to scale. As an investment, such a site rarely pays off.
Why do studios quote a price “from”?
Because the final cost depends on the specification. A sensible studio gives a range after the brief and an exact estimate once the prototype is agreed.
Which is better — a template or full custom development?
A template is a quick start with limitations. A turnkey website is a long-term investment: it grows with your business and ranks better.
Bottom line
The cost of a website in 2026 is defined not by the “market average” but by your goals. Decide on the objective, the type of site and the features you need — and go looking for an estimate with that in hand. Want an exact figure for your project? Fill out the brief and we’ll analyse the task and propose a solution. You can see what we’ve already built in the case studies section.
