An online store is one of the most in-demand and, at the same time, one of the most “elastic” site types in terms of price. The same request — “I want a store” — can cost 350 thousand or 3 million rubles; it all depends on the number of products, the integrations and who builds it and how. Let’s break down what makes up the budget in 2026 and how to get a working store without overpaying.
What the price of an online store depends on
Number and structure of products
A store with 30 items and a catalogue of 50,000 SKUs with filters across dozens of attributes are entirely different projects. The more complex the catalogue structure, the more expensive the development of product cards, filters and search.
Design
A template solution saves budget, but custom design has a noticeable effect on conversion: a convenient product card and a clear checkout convert directly into sales.
Integrations
Integrations are what most often “eat up” the budget. A typical set:
- online payment (acquiring, instant bank transfers, installments);
- synchronisation with 1C or another accounting system;
- delivery services (CDEK, Russian Post, Boxberry);
- a link to a CRM for order processing;
- feeds to marketplaces and product aggregators.
How much an online store costs by type
- Mini-store / store on a template — from 150,000 to 400,000 ₽. Up to a hundred products, basic payment and delivery. A quick start for a small range.
- Mid-business store — from 400,000 to 1,200,000 ₽. Custom design, integration with 1C and CRM, filters, promotions.
- Large store / B2B platform — from 1,200,000 ₽ and up. A big catalogue, user accounts, individual pricing, complex logic.
We covered the detailed stage-by-stage estimate structure in the article on how much website development costs — for a store the logic is the same, but the weight of the “programming” and “integrations” stages is higher.
Essential online-store features
There’s a baseline without which a store simply won’t sell. Build it in from the start:
- a convenient product card with photos, specifications and reviews;
- filters and catalogue search without reloading;
- a cart and checkout in 1–2 steps;
- online payment and several delivery options;
- responsiveness — more than half of orders come from smartphones;
- an SEO structure: clean URLs, meta tags, product microdata.
A ready solution or turnkey development
A store can be assembled on a ready CMS (for example, on Bitrix) or developed from scratch. In short:
- A ready CMS — faster and cheaper at the start, plenty of ready modules, but limits on flexibility and performance under heavy load.
- Turnkey development — more expensive, but full control over logic and speed, and easier to scale for load and non-standard processes.
The choice depends on scale: a standard store is fine on a CMS, while a high-load platform is better served by custom online-store development.
How to save without hurting sales
- Start with an MVP. Launch the key categories and expand the range based on sales data.
- Prepare the content. Ready photos and product descriptions speed up the project and reduce the estimate.
- Don’t skimp on checkout. This is where most customers are lost — it’s worth investing in.
Bottom line
The cost of an online store in 2026 is a function of the catalogue, the integrations and the ambitions of the project. Decide on the number of products and the essential integrations — and you already know the order of the budget. Want an exact estimate for your range? Fill out the brief, and see examples of our stores and platforms in the case studies.
